Shall I show you how? In the first draft you write what people expect you to write—what you expect yourself to write. By varying the tone in your writing you connect with each of your readers.
The tone in the first example is casual or informal while, it is more formal in the second. Tone has three main strands: the writer's attitude toward subject, readerand self.
Mayfield, We are not won by arguments that we can analyze but by the tone and temper, by the manner which is the man himself. If nothing is stopping you from lazing around under the sheets, then you have no problem, and thus the piece has no tension—an essential element in sustaining any tone for the long haul.
The tone of voice and its meaning must be in black and white on the page. Open your Photobooth!