Amount requested Amount taken for investment from different sources from above, Source of Finance Available amount for investment Personal investment Nu.
One marketing officer for gathering issues and information related to market will be employed. Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives as a standard commercial cattle rearing business with a meat and milk processing and packaging plant.
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Article Share: The demand for livestock products such as milk and beef is at an all-time across the globe. Beef would be specially packed in varying quantity and will have brand name attached to it.
The pastures also aid in reducing soil erosion and benefit and encourage development of wildlife.
Therefore, to curb this trade imbalance issue, Druk Beef production unit will create niche market for the beef with special focus on quality and consistency of product.
For marketing, we would be adopting marketing mix strategies with the focus on product, price, place and promotion. Since rupee crunch is a major concern for Royal Government of Bhutan, it is likely that government will restrict the import of beef therefore; we can have better and wider market and to strive in competitive market, one must have something unique to offer therefore we will also focus on value addition to our products such as proper packaging.
For the land to be hired for lease, special permit can be obtained from the Land Commission of Bhutan for approximately 20 years with help from Department of Livestock.
Beef cattle fit well with, and complement other agricultural enterprises. We have good market with few competitors and the demand for meat is increasing with increase in per capita income as our production will be mostly based by using locally available resources including feed, the beef that we are going to produce will be of better quality than that of imported ones.